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Natarajan Dhamayanthi Educational Trust A.Doraisamy Nadar Maragathavalli Ammal College for Women Affiliated to Bharathidasan University, Nagapattinam Accredited by NAAC at "A" Level |
Faculty - Department of Commerce
Dr. R. Usha Devi Ph.D.
Years of Service
- 24 Years
Papers handling
- Business Communication, Sales and Advertising Management, MS Office and Accounting Software Package.
Area of Specialisation
- Marketing Management
Current area of research
- Marketing Management, Human Resource Management, Personnel Management
Papers present in National / International Seminar / Conferences
Sl. |
Nature / Level |
Title |
Sponsoring Agency |
Date & Place |
Title : Role of Mass Media and consumerism |
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1. |
National Seminar |
Changing Scenario of Consumerism |
Govt of India |
11-02-06 & 12-02-06 |
Title : Industrial Disasters – An Overview |
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2. |
National Level |
Disaster Management Issues and challenges |
UGC |
21-03-06 & 22-03-06 |
Title : Investors Protection in Capital Market |
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3. |
National Seminar |
Recent Trends in Indian Capital Market |
UGC |
20-07-07 & 21-07-07 Department of Commerce A.D.M. College for women Nagapattinam |
Title : Advertisement and Consumer Protection |
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4. |
National Seminar |
Consumer Rights and Protection |
TANSCHE |
March 27 & 28, 2009 |
Seminars / Workshops attended
Sl. |
Nature / Level |
Title |
Sponsoring Agency |
Date & Place |
1. |
Regional Symposium |
Environmental Impact, Assessment and Control |
UGC |
2.9.04 & 3.9.04 |
2. |
Seminar |
Environment and its impact in the Global Context |
UGC |
10.9.04 & 11.9.04 Department of Economics A.D.M. College for women, |
3. |
National Seminar |
Changing Scenario of Consumerism |
Govt of India |
11.2.06 & 12.2.06 |
4. |
State Level Workshop |
Women’s Education for Equality and Empowerment |
UGC |
3.3.06 & 4.3.06 |
5. |
Workshop |
Curriculum Development and Evaluation Techniques |
UGC |
16.3.06, 17.3.06, 18.3.06 |
6. |
National level |
Disaster Management Issues and Challenges |
UGC |
21.3.06 & 22.3.06 |
7. |
National Convention |
Innovations in Marketing Management |
NLC |
29.3.06 |
8 |
Workshop |
Educational Technology and E. Content Development |
Bharathidasan University |
20.12.06 & |
9 |
National Seminar |
Recent Trends in Indian Capital Market |
UGC |
20.7.07 & 21.7.07 |
10. |
Regional Workshop |
Strategies and Techniques of Teaching Communication Skills to the Rural Learners |
UGC |
23.7.07 & 24.7.07 |
11. |
National Seminar |
Consumer Rights and Protection |
TANSCHE |
March 27 & 28, 2009 |
12. |
National Seminar |
Remote Sensing and Digital Image Processing |
UGC |
3.7.09 & 4.7.09 |
13. |
National Seminar |
Strategizing for the future challenges of women |
UGC |
24.7.09 & 25.7.09 |
14. |
National Seminar |
Awareness of Human Rights |
UGC |
1.8.09 & 2.8.09 |
Publication in National / International Journals (Published, accepted and communicated)
- Contributed an article titled “Sales Promotion Techniques” in the National Convention organised by Department of Business Administration, Annamalai University, Annamalai Nagar on 29th March 2006 and it is published by Anurag Jain for excel book (I Edition 2006) (ISBN : 81-7446-471-9)
- Effects of Budget on Consumer’s : A Review, Journal – Southern Economist, March 15, 2007, (ISSN 0038-4046)
- Industrial Disasters : An Overview, Journal - Southern Economist, July 1, 2007, (ISSN 0038-4046)
Research Projects, if any Minor Research Project
- (Completed ) Consumer Awareness and functioning of Consumer protection councils in Nagapattinam District of Tamilnadu
Research Guidance Details
- M.Phil - Produced 10 candidates
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